About Us

Who We Are

Polecat is a leading technology company that equips the world’s largest companies with the tools to manage, influence and optimise their corporate reputation.

Polecat is a leader in reputation intelligence, going beyond risk-management to deliver the industry, competitor and influencer insight that organisations need to make better decisions and ensure they are in control of their future.

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What We Do

We elevate Corporate Reputation performance with robust real-time data and actionable intelligence.
We know that opportunity is everywhere, and so are we, scanning the horizon and the millions of conversations happening at any one time.
We harness market-leading algorithms and human expertise to give you 360° visibility on everything influencing your customers, competitors and investors.
Our customisable dashboards and board-ready reports are geared for strategic decision making. Clearly highlighting industry spanning trends to company level insights, they combine top-level clarity with drill-down precision.

Our History

2007

The explosion of social media and the rise of Big Data presented Polecat with the opportunity to develop real-time tools, for the world’s largest companies, to manage, measure and optimise the value of Reputation to positively influence Market Capitalisation and Share Price.

2008

Polecat first proved the power of the Polecat Artificial Intelligence Platform (backed by British Government, Oracle, Microsoft, HSBC, Silicon Valley Bank & Orrick) by identifying the fastest growing webtech, cleantech and healthtech startups in the UK and matching them with investors in Silicon Valley. The companies involved raised over $50m in investment over 3 years.

2009

Polecat’s first Artificial Intelligence Platform is complete. Larry Ellison (CEO, Oracle Corp) awards Polecat “Best Emerging Technology Company” of the year.

2010

MeaningMine launched. Powerful unstructured Data Analytics at your fingertips. Real-time analytics and media monitoring to deliver evidence- based insights to solve some of the biggest Reputational challenges faced by organisations.

Our People

Lindsay Scott

Director of Product

Lindsay is the Product Director. Her unrelenting focus is on the generation of transformative business insight. She puts the needs of the customer at the heart of everything Polecat does. She integrates our leading-edge reputational intelligence and human expertise, to deliver the immediate and long-term strategic insight that customers really want and need. Prior to joining Polecat, Lindsay was the customer science lead for a global retail consultancy, using data to unlock opportunities for new product creation.

Martin Gray

Head of UX

With 20 years experience, creating online digital interactions, he builds his reputation on good design with purposeful outcomes, and is the exacting user interface in our product development. He is committed to creating exceptional user product relationships with our products. His experience was honed in the highly competitive financial sector, where he designed for confused.com, and in the design of risk and compliance software tracking for the agricultural industry worldwide.

Dr. Gillian Shapiro

Chief People Officer

Gillian is Polecat’s Chief People Officer. Her work focuses on helping to build the human capacity, competency and capabilities that will enable Polecat to grow and thrive. She joins Polecat following twenty years leading her own Organisational Development practice working with global corporates, professional services, technology and Government.

Gillian’s passion for reputation management goes right back to the start of her career, leading research on innovation and employee engagement. Since then, she’s become an expert in helping organisations understand what diversity means to them and how putting inclusion at the heart of everything they do builds value and benefits shareholders, employees, customers, suppliers and communities.

Paul Orovan

Vice President of Sales

Paul is responsible for helping connect the world’s largest organisations with Polecat’s cutting-edge reputation intelligence solutions. After several years working in corporate brand research, Paul followed his passion for technology-enabled insights and moved into leadership roles in consulting, account management and sales at a pioneering provider of customer experience technology. He now thrives on having the opportunity to showcase Polecat to the wider corporate world, because he firmly believes Polecat delivers business-critical best-in-class reputation intelligence.

Angelena Lee

Vice President of Marketing

Angelena has a passion for technology and its use in enabling corporate reputation professionals to address current and future challenges. She lends her creativity and strengths in corporate communications, digital and strategic marketing to increase Polecat's profile and awareness via customer-first storytelling and experiences. Angelena is a senior marketing and communications professional with a background in technology and financial services enjoying a career that spans 20 years. She previously worked at Thomson Reuters, among other senior marketing roles specializing in the asset management and banking sector for Europe, the Middle East and Asia Pacific markets.

Alex Francis

Vice President of Engineering

Alex leads Polecat's Engineering group to combine the latest and best technology into coherent, useable products that help our customers better understand their reputation. As an engineer at heart, he loves the challenge of applying cutting-edge, natural language processing and machine learning to interpret large-scale data, derive meaningful intelligence and communicate the information to customers in a way that resonates and can really make a difference. Before Polecat, Alex worked with the data engineering team at IMDb (Amazon), looking after the extremely valuable user-contributed data and connecting customers to their contributions.

Ivan Flos

Director of Customer Success

Ivan works with some of Polecat’s largest corporate customers. His specialist focus is on large-scale and innovative projects. He is a consummate consultant and strategist, committed to ensuring that Polecat’s most ambitious customers get the most out of its analytical processes and capabilities. Prior to joining Polecat, Ivan worked as a Consultant and Project Manager for Control Risks, a London based risk intelligence firm.

Cherry Ainsworth

Head of Talent Acquisition and Employer Brand Strategy

Cherry’s aim is to help Polecat grow and to ensure that its employees are given all the tools they need to succeed in their roles, progress in their careers and grow as people. An expert in unearthing and engaging talent, Cherry brings 8 years of recruiting experience across a variety of industries including communications and corporate reputation. She is also passionate about the development and communication of Polecat’s reputation as a very special place to work.

Owen Badham

Product Marketing Director

Owen passion for teamwork and people enables him to work across multiple business units and stakeholders to ensure that Polecat’s corporate message and the major benefits of our reputation solutions are always correctly delivered. With over 10 years’ experience in the global media intelligence industry, he understands what global organisations need from a reputation management solution. He embraced the technological disruption of the PR industry and he is driving the message to our corporate market about how Polecat’s technology can disrupt reputation management as well.

Anne Mason

Director of Operations

Anne ensures that Polecat runs smoothly. When Polecat runs smoothly, it can deliver on its mission to offer actionable reputation intelligence to customers as efficiently and effectively as possible. Before joining Polecat, Anne worked in academic and market research, developing an expertise into what drives customer satisfaction and an ability to put that into practice. She brings that capability to work every day.

Eric Loewe

Chief Analyst and Vice President for Customer Support

Eric leads Polecat’s global Shared Services Team, who are accountable for configuring and supporting products to deliver enterprise class reputation intelligence. Eric has spent more than a decade delivering analytics solutions to many of the world’s largest organizations, ranging from financial services, healthcare, energy, media and telecom to industrial groups. Prior to joining Polecat, Eric held senior roles in progressive data-driven consultancies and startups; providing analytical solutions to improve productivity and leveraging data to de-risk enterprise decisions for its clients.

Thomas Volk

Chairman

Thomas is Chairman of the Board. He understands that in the world of information overflow, executives in all companies struggle to identify the business risk and positive impact of reputation. He is committed to Polecat’s delivery of actionable reputational intelligence as a resource to help executives in businesses excel in commercial leadership. Thomas has been a CEO and board director of leading global companies and provides a unique and seasoned perspective on reputation for senior executives and board-level influencers

Karen Kaludov

North America Managing Director and VP for Reputation Risk

Karen counsels major companies and organizations on how to make the most of Polecat’s data-based insights so that they can better understand and protect their reputations. By helping companies understand what the world around them is saying, thinking and doing, she makes sure reputation professionals have the information they need to be able to act with confidence. Prior to Polecat, Karen was the President and Managing Director of APCO Insight, a full-service research consultancy specializing in corporate reputation research and strategy.

James Lawn

Co-Chief Executive Officer and Co-Founder

As a CEO, having the right intelligence to do business is mission critical to James. As a partner to the world’s largest companies, providing them with the most business critical intelligence every day, is what inspires him. Prior to Polecat, James served in the Royal Air Force, then made his move to the private sector where he was Head of Innovation at Microsoft, building the UK’s reputation as a hotbed for innovative tech, and at the same time, building Microsoft shareholder value. Since starting Polecat, James has ensured that his company was the first in the industry to truly map the performance of Social Capital to the fluctuations of global business share price. For James, you don’t build a reputation on what you are going to do, but on what you do.

Bronwyn Kunhardt

Co-Chief Executive Officer and Co-Founder

As CEO, Bronwyn puts her passion for reputation, as a critical part of what makes a business successful, into practice. She is passionate about Polecat products, Polecat customers, Polecat people, and the growth of the reputation industry to provide powerful insights on leadership, ethics, product safety and quality, and innovation. Prior to Polecat Bronwyn was Head of Reputation at MSN and then Director of Citizenship and Diversity at Microsoft where she focussed on technical, policy and communications strategies to improve the societal impact of Microsoft in the UK.

Jeremy Stimson

Chief Technology Officer

Marcus Smith

Managing Director of Polecat EMEA and VP for Reputation Risk

Marcus has been working in the reputation field for the best part of 30 years and understands first hand, the challenges of managing global corporate reputations. He started his career at the BBC before joining one of the world’s largest communications agencies, where for over 18 years he worked with numerous global businesses to implement the defence and enhancement of their reputations. He subsequently headed up the corporate affairs team at Liberty Global, a leading US technology business, embracing corporate communications, public affairs, and regulatory. Before joining Polecat, Marcus led the UK office of Reputation Institute, a reputation research and advisory firm.

Yasmin Crowther

Vice President for Strategic Projects, Sustainability & Citizenship

Yasmin has spent her whole career working to understand how different cultures and diverse stakeholders engage and how to anticipate conflictual and controversial issues to create opportunities for connection and to build trust. She is widely published, with much of her work devoted to the role of business in society and on how technological advances are impacting the world in which we live. Yasmin has held leadership roles specializing in CSR, sustainability and corporate reputation at SustainAbility, Ketchum, URS/Dames and Moore, and Royal Dutch Shell. She has worked with Polecat since its founding in 2007.

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