The world is talking about your business.

Find out how it impacts your reputation, today.

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We are Polecat

We aim to advance the goals of corporate reputation professionals, influencers and contributors to the company board.

Overcome reputation risk and optimise management strategies with real-time visibility on the most important industry issues, stakeholders, geographies and markets. Invest in our technology and intelligence to future-proof your reputation.

Our Products


Leap ahead with next level intelligence

  • Deploy advanced AI Our Big Data algorithms distil over a decade of reputation management expertise to intelligently weight 1000's of topics as well as score up to 30 million global media and social posts every day.
  • Enhance the value of reputation intelligence across the enterprise Influence key stakeholders with insights that won’t be forgotten.​
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What We Do

Features description

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We elevate Corporate Reputation performance with robust real-time data and actionable intelligence.

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We know that opportunity is everywhere, and so are we, scanning the

horizon and the millions of conversations happening at any one time.


Enable the Reputational professional with technology they have not previously had access to

Supporting the corporate decision-maker with strategic and operational needs

Prepare, plan and execute a strategy

Report to the board with confidence and intelligence

Gain a competitive advantage

Illustrate success and understand the future

Our Key Clients

  1. Deploy advanced AI

    Our big data algorithms distil over a decade of reputation management expertise to intelligently weight key topics of interest, as well as score and geotag up to 30 million global media and social posts every day.
  2. Trust in true reputation management KPIs

    Utilise metrics and insights that allow you to confidently and consistently report on key indicators of corporate reputation performance - across events, campaigns, stakeholders, competitors and industry.
  1. Distinguish Impact from volume

    Impact provides focus on the prominent conversations shaping your company’s reputation, and ensures your strategic decisions are based on reliable and engaging data insights, not just the loudest media noise.
  2. Emerging trend detection

    Proactively define and monitor the highest impacting corporate topics and potential emerging issues and reputational risks so you can determine the severity and likely impact they will have on your organisation and industry
  1. Acquire competitive intelligence

    Benchmark against your closest competitors to understand where they exist in the discussion around key corporate topics. Get forensic and discover which markets, geographies, languages and stakeholders are impacting their reputation compared to your own.
  2. Understand your external stakeholder landscape

    Polecat monitors your external stakeholder landscape to deliver intelligence on which relevant entities/players are driving the conversations around issues or topics within your industry.