
PARTNERSHIP
WTW Partnership:
Reputational Risk Insurance
Identify, quantify and insure your risk

Real-time reputational intelligence
Be first to know, and first to act. Every policy includes a subscription to Polecat, giving you always-on tracking across millions of sources so you can detect insured events as they break (e.g., harmful products, disease outbreak, employee or customer abuse, disgraced celebrity endorser, active assailant and more).

Crisis communications & brand rehabilitation
When a crisis hits, response funding is built in. WTW’s cover provides immediate assistance for the first month, then pays approved crisis communication costs, plus brand rehabilitation costs to restore trust and market presence.

Payout and profit protection
Protect revenue while you steady the ship. Business interruption cover compensates for loss of gross profit driven by significant adverse publicity from an insured event, with selectable indemnity periods (6/9/12 months) and the option of interim claim payments to keep cash flowing during assessment.
For full details about WTW's insurance offering, visit their website.

‘Polecat’s data enables Willis to deliver a market first in the quantification of celebrity disgrace risk.
Powered by rich, real-time Polecat data, the Willis Celebrity Disgrace Analytics Model gives our clients deep insight into the financial risk associated with a celebrity-backed product release, as well as best-practice enterprise risk management through its ability to explore insurance structure effectiveness.’
David Bennett - Head of Reputational Risk Management
Insured by Willis
Customer abuse and discrimination
Celebrity disgrace
Animal abuse
Abduction or abuse
Bodily injury at insured premesis
Employee abuse
Active assailant
Sale of harmful products
For full details about WTW's insurance offering, visit their website.

PARTNERSHIP
Risk Professional's Guide
Find out more about how we work with WTW to strengthen real time insight into risk.
Understand your risk profile

See what's driving changes in brand and reputation sentiment over time, and benchmark against your peers. Drill down into themes and topics for even more insight.
Create custom portfolios in a click

Create a custom portfolio in seconds. Map the stakeholders driving the narrative and click straight through to every original article, post or filing.
Emerging risk radar

Surface the issues accelerating—and the ones losing steam—across your watchlist. Move from hindsight to foresight with real-time signals on conversation velocity, risk flags and white-space opportunities.
Know your unknowns

Select from hundreds of pre-filtered topics and segments to gain insight into your business across new and emerging themes. Ask our AI to suggest more, or explain emerging risks and opportunities tailored to your business.
Just ask

PolecatX is your own personal data analyst. Ask anything you want to know, and we will provide referenceable tailored insight to you and your business