reputation is
no longer
a risk

Polecat is a technology company helping the world’s largest organisations achieve reputation management success.

Through a combination of advanced data analytics and human expertise, we deliver the reputation intelligence you need to make the most effective decisions.

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We are Polecat

We aim to advance the goals of corporate reputation professionals, influencers and contributors to the company board. Overcome reputation risk and optimise management strategies with real-time visibility on the most important industry issues, stakeholders, geographies and markets. Invest in our technology and intelligence to future-proof your reputation.

Our Products


Leap ahead with next level intelligence

  • Deploy advanced AI Our Big Data algorithms distil over a decade of reputation management expertise to intelligently weight topics as well as score and geotag up to 30 million global media and social posts every day.
  • Distinguish impact from volume Identify the most authoritative conversations influencing your business, not just the loudest media noise.
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Polecat in Action

How internet activism affects corporate reputation: Reflecting on the Dakota Access Pipeline

How internet activism affects corporate reputation: Reflecting on the Dakota Access Pipeline

October 05, 2018

Activism has reached a whole new level thanks to the Internet. This was well illustrated in the case of the Dakota Access Pipeline (DAPL) which was officially opened last year and caused major Internet activism when it was first announced. The dispute over this major piece of infrastructure saw protestors leveraging social media to voice their opposition - to surprising effect. Activists became angry about DAPL because of its location and environmental concerns. The pipeline crosses just outside the boundary of a Native American reservation that is in dispute, and over ancient burial grounds. Then there were worries that a spill from the…
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Plastic World

Plastic World

How corporates and society can come together to tackle a six billion tonne problem

The global plastics crisis and the environmental damage it has caused has forced us to take a global perspective. Of the 6.3 billion tonnes of plastic waste generated in the last century, 79% of it currently resides in landfill or in the natural environment. When companies leverage their resources and global market positions to tackle the defining challenges of our society they gain reputational capital that strengthens their market position and ensures their future survival and relevance. But these benefits cannot be realised through hollow gestures.
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Our Clients

InterContinental Hotels Group
Johnson   Johnson

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