reputation is
no longer
a risk

Polecat is a technology company helping the world’s largest organisations achieve reputation management success.

Through a combination of advanced data analytics and human expertise, we deliver the reputation intelligence you need to make the most effective decisions.

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We are Polecat

We aim to advance the goals of corporate reputation professionals, influencers and contributors to the company board. Overcome reputation risk and optimise management strategies with real-time visibility on the most important industry issues, stakeholders, geographies and markets. Invest in our technology and intelligence to future-proof your reputation.

Our Products


Leap ahead with next level intelligence

  • Deploy advanced AI Our Big Data algorithms distil over a decade of reputation management expertise to intelligently weight topics as well as score and geotag up to 30 million global media and social posts every day.
  • Distinguish impact from volume Identify the most authoritative conversations influencing your business, not just the loudest media noise.
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Polecat in Action

Vehicle recalls and reputational risk

Vehicle recalls and reputational risk

September 17, 2018

Vehicle recalls aren’t anything new for the auto industry. They’re an (almost) everyday occurrence. Some 44,000 vehicles were recalled in the UK by 12 different manufacturers in March alone, including Audi, Ford, Nissan and Jaguar. But sometimes a recall can hit a particular nerve with the public and cause significant damage to reputation. Early this year, BBC News detailed the findings of an inquest holding German automotive company BMW to account when UK driver, Narayan Gurung swerved his vehicle to avoid a stalled BMW in the road and died at the scene. The stalled car had a complete electrical failure, so Mr Gurung was unable to see it on…
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The Good, the Bad and the Truth

The Good, the Bad and the Truth

4 Steps to better reputation management through technology.

Society’s expectations of your business are changing… fast. Recent events have signalled the beginnings of a monumental shift in the way some businesses see their position in society, with an increasing number of CEOs being drawn into socially and politically contentious public debates. A society that embraces the moral imperative of social progress is hungry for evidence that commercial organisations are prepared to act on issues with wider scope than their own business interests. People before profits. The necessity for businesses to engage in ever more wide-ranging issues is growing, but involvement in these antagonistic issues can be…
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Our Clients

InterContinental Hotels Group
Johnson   Johnson

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