We turn the world's online data into actionable intelligence for you and your business
Foresight that's measurable
Track billions of online data points to inform narrative shifts over time, and horizon scan to turn reputational moments into auditable metrics.
Calibrated & supported by sector experts
Senior specialists in pharma, energy, materials, FMCG, and QSR can talk to material issues and validate outputs, giving you relevance on day one, ready for the board.
Designed for enterprise
Prioritised alerts, crisis briefs and board-ready reporting. Ask anything with our AI assistant and pipe data into your current workflows.
Risk
Reputation
Insight
Register-ready intelligence
Update and act on your risk register with confidence, using authenticated market signals, not just headlines.
The world moves fast, and so do emerging risks. Polecat’s dynamic tracking and analysis keep you informed on influential events, discussions, and trends as they happen. Our platform’s high-level alerts ensure you’re the first to know when something changes, and our emerging risk radar surfaces risks before they become issues.
Each event is weighted by source credibility, reach and virality, modelled for true (contextual) sentiment, and tagged by topic, geography and stakeholder. You focus time and budget on the issues that genuinely move customers, regulators, investors and talent.
Our pre-built and customisable taxonomies help you zero in on the issues that matter most, or ask our AI assistant any question to get referenced, accurate insight instantly.
Turn global chatter into authenticated reputation signals you can benchmark, brief and improve.
Each event is weighted by source credibility, reach and virality, modelled for true (contextual) sentiment, and tagged by topic, geography and stakeholder. You focus time and budget on the issues that genuinely move customers, regulators, investors and talent.
Our Reputation Driver Graph lets you visualise and quantify what’s driving public perception. Whether it’s ESG factors, financial performance, or societal issues, you’ll see exactly what’s influencing your reputation and where to focus your efforts. Add your peers to easily benchmark against them.
Horizon scanning flags shifts in sentiment. Set-up briefs and alerts to you or to the board to align owners & next steps; all configured to your priorities via AI + our in-house sector experts.
"We hoover up every signal, social chatter, regulator memos, and think‑tank white‑papers, because you can’t model what you can’t see. Polecat handles the volume so my analysts aren’t trapped in spreadsheets."
Bob Bowman, Chief Risk Officer, Chief Ethics and Compliance Officer
Quantify your risk
Measure how risk and reputation signals relate to financial exposure so you can defend key decisions.
Sentiment & Share Price
Overlay stock price to map and correlate price movements to material risks and emerging trends.
Insure with WTW
In partnership with WTW, we apply AI-driven intelligence to quantify and manage insurable risk.
Benchmark
Because everything we measure is quantified, from sentiment to impact, our benchmarks reveal real performance, not just media noise.
A human touch
We’re not just a platform, but a partner. Our AI is guided by in-house senior industry experts across pharma, energy, finance, FMCG, materials and more.
We configure taxonomies to your material issues, calibrate models to your context, and translate findings into clear actions and board-ready reporting. Get relevance from day one, compounding value over time.
For when you need more detail - a suite of easy-to-use tools to go deeper into the data than ever before. No coding or syntax required - just actionable insights.
LONDON, 12 February 2025 – Willis, a WTW business, (NASDAQ: WTW), today announced the launch of its Reputational Risk Quantification Model for celebrity endorsement. Powered by datasets from Polecat, it is the first model in the market to quantify the reputational risk associated with celebrity endorsers and brand ambassadors. Reputation risk rises up the corporate agenda According to the WTW Global Reputational Risk Readiness Survey 2024/25, 99% of companies now rank reput
Energy Industry Tensions between energy security and transition timelines are mounting. This is increasingly related to growing energy demand from data centres. Both governments and corporations are continuing, or revitalising, investment in fossil fuels. This coincides with wider investment in renewables; nuclear and offshore wind frameworks in Europe signal continued commitment to long-term decarbonisation, but uneven transition pacing highlights a complex and non-linear pa
A recent visit to Downing Street to celebrate entrepreneurship in the UK prompted a moment of reflection on how government influences the success of businesses. In the months leading up to the Government’s Entrepreneurship Prospectus , Polecat had the opportunity to contribute at a roundtable focused on the practical realities of building and scaling UK technology companies . Those discussions fed into the measures ultimately announced, including modest but meaningful c
Reputation is often treated as something soft and qualitative. Look at it through a 90-day PolecatX lens, and it starts to behave much more like an asset class, with its own cycles, shocks, and recovery phases. In early autumn, sentiment around BlackRock was strongly positive. Coverage focused on its potential 38 billion dollar acquisition of US utility AES through Global Infrastructure Partners, reinforcing a story of scale and strategic positioning in the energy transition.