where
reputation is
no longer
a risk
Polecat is a technology company helping the world’s largest organisations achieve reputation management success.
Through a combination of advanced data analytics and human expertise, we deliver the reputation intelligence you need to make the most effective decisions.
We are Polecat
We aim to advance the goals of corporate reputation professionals, influencers and contributors to the company board. Overcome reputation risk and optimise management strategies with real-time visibility on the most important industry issues, stakeholders, geographies and markets. Invest in our technology and intelligence to future-proof your reputation.
Our Products
RepVault
Leap ahead with next level intelligence
- Deploy advanced AI Our Big Data algorithms distil over a decade of reputation management expertise to intelligently weight 1000's of topics as well as score up to 30 million global media and social posts every day.
- Enhance the value of reputation intelligence across the enterprise Influence key stakeholders with insights that won’t be forgotten.
Polecat in Action
Sentiment Analysis - Do you love it or hate it?
September 10, 2019
Sentiment Analysis. Some might call it a Marmite metric. As the old saying goes - 'you either love it or you hate it'. Sentiment is certainly an interesting metric. One valued by many to gain an understanding of perceived worth, success…
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Mapping the Influence of Reputation across the Organisation
A Polecat Report
In early 2019, Polecat interviewed global reputation professionals to gain a better understanding of how they are applying their efforts to get ahead and tackle the obstacles they face when managing corporate reputation. Read our in-depth…
Download ReportOur Key Clients
BASF
COTY
DHL
Exelon
Johnson & Johnson
Shell
Incisive Insights
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