USE CASES
Trends & Insights
On the pulse
Spot trends before they happen
Be the first to know what’s coming. Polecat’s advanced AI scans millions of data points from social media, news, and beyond to pick up on the next big thing before it’s big. Whether it’s a shift in consumer behaviour, a new regulation, or a breakthrough technology, we’ll alert you so you can jump on it fast.
Know whats fading
Don’t waste time on yesterday’s news. Polecat helps you keep tabs on trends that are losing steam, so you can refocus your energy on what’s really going to make an impact. Knowing what’s on its way out helps you stay agile and keep your strategies sharp.
Spend time on what matters
Get the full story, not just the headlines. Polecat gives you the tools to dig deep into specific trends, understanding how they’re evolving and what’s driving them. Whether you’re planning a new product launch or tweaking your strategy, you’ll have the insights you need to make confident decisions. From sustainability practices to consumer sentiment shifts, we’ve got you covered.
Answers tailored to you
"What’s trending in our industry that we should know about?"
"How are ESG practices evolving in our sector?"
"Let me know if there’s any big change in the trends affecting our market."
"What are the early signals of a potential crisis we should address?"
"Which new technologies are our competitors adopting?"
"What’s driving the recent shift in consumer preferences?"
Track your sentiment
See what's driving changes in brand and reputation sentiment over time, and benchmark against your peers. Drill down into themes and topics for even more insight.
Create custom portfolios in a click
Create a custom portfolio in seconds. Map the stakeholders driving the narrative and click straight through to every original article, post or filing.
Emerging trends radar
Surface the issues accelerating—and the ones losing steam—across your watchlist. Move from hindsight to foresight with real-time signals on conversation velocity, risk flags and white-space opportunities.
Peer and industry benchmarking
Compare share of voice, sentiment drivers and topic exposure side-by-side to pinpoint strengths, vulnerabilities and the gaps that fuel growth.
Just ask
PolecatX is your own personal data analyst. Ask anything you want to know, and we will provide referenceable tailored insight to you and your business
Know your unknowns
Select from hundreds of pre-filtered topics and segments to gain insight into your business across new and emerging themes. Ask our AI to suggest more, or explain emerging risks and opportunities tailored to your business.