Polecat & Caliber Partnership
360° Reputation Management: Combining Media & Thematic Analytics and Stakeholder Perceptions
Combining Polecat’s advanced business intelligence with Caliber's comprehensive stakeholder tracking creates a powerful synergy. Together, we offer organisations a complete 360-degree view of their reputation by integrating real-time media data insights with direct stakeholder perceptions on trust and likability.
Our partnership enables organisations to understand how their own actions and external events influence their brand and reputation, and how these perceptions translate into measurable brand and reputation metrics, providing actionable insights to enhance corporate strategy and stakeholder engagement.
What this means for you
Fill in the form below to opt into a free trial of Caliber’s Real-Time Tracker to see your current Trust & Like Score and other reputation-related data based on surveys of relevant stakeholders.
The Trust & Like Score is a direct measure of how your organisation is perceived by stakeholders in terms of trustworthiness and likability.
Why It Matters
In today’s environment, intangible assets like reputation comprise a significant portion of a company’s total value. Reputational damage can lead to loss of financial and social capital, market share, and even shareholder value. The forces driving reputational risk—shifting demographics, declining public trust, and the exponential rise of digital data—are more complex and pervasive than ever. That’s why it’s crucial to have the right tools and strategies in place to protect your brand.
Who are Caliber
More about Caliber: Caliber provides organisations with actionable intelligence on brand and reputation, allowing them to see what relevant stakeholders think and how they're likely to behave — anytime, anywhere. To learn more, click here.