Our Values
People - Centred
We are committed to a workplace and platform that benefits society as a whole. This informs how we recruit, promote, reward, and work as a team, and how we design, innovate, and deliver our services.
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Driven by Honest Innovation
We value and foster relentlessly innovative, agile, entrepreneurial, and customer-oriented behaviors. We take the work of our clients and their significance for the world seriously, and we constantly seek to learn and improve from their feedback.
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Integrity at Our Core
All Polecats are personally accountable and jointly responsible for Polecat's success and for the delivery of quality to our clients, including the highest standards regarding algorithmic transparency and data quality, completeness, and security.
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Purpose for the Planet
We want to leave the world better than we found it, and we work to reduce our environmental footprint. We aim to deliver intelligence that enables our customers to play their part in delivering a more sustainable and just world.
Proud to be
Polecats
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In 2007, Polecat was founded with the vision of using the world's data as leading indicators for company performance. In other words, we've been around longer than the term "big data," which means Polecat has always been at the forefront of utilising social capital to drive innovation and uphold reputation.
After working with thousands of clients and analysing millions of data points, our core principle has always remained consistent: Provide objective intelligence so businesses can make informed decisions, rather than just being told what to do.
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James Lawn
Chief Executive Officer & Co-Founder
An Engineer at heart, James has served as the Senior Officer in the Royal Air Force and was previously the Head of Innovation at Microsoft UK. James is passionate about working with diverse teams to collaborate, solving problems, and innovating AI technologies that drive quantifiable and predictable impact for business and society.
“Responsible Business Intelligence is about giving leaders a clear, defensible picture of risk, reputation and performance, based on what the world is actually saying and doing. It connects external reality to the decisions you make in the boardroom.”
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Bronwyn Kunhardt
Co-Founder & Board Member
Prior to working at Polecat, Bronwyn was the Head of Reputation at MSN and then the Director of Citizenship and Diversity at Microsoft UK. At Polecat, Bronwyn puts her passion for reputation, as a critical part of what makes a business successful, into practice.
Areas of Expertise: Technical, policy, and communication strategies to improve societal impact
Rob Straw
Chief Financial Officer
Rob harnesses AI, technology, and big data to enable corporations to predict emerging Environmental, Societal, and Governance (ESG) risks and trends, to avoid crises, understand their material issues, and build reputation.
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Chris Bowdon
Chief Technical Officer
Chris has 15 years of experience as a physicist, software engineer, and data scientist. As an expert in delivering innovative AI and software solutions, Chris leads technical strategy and implementation at Polecat.
Areas of Expertise: Big Data, Natural Language Processing (NLP), MLOps, DevOps, Security
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Lindsay Scott
Chief Product & Growth Officer
Lindsay brings over 20 years of experience in creating data and AI-driven products across multiple industries, including finance, insurance, retail, and media. With a strong track record of building new propositions from the ground up, Lindsay works closely with customers to build trusted partnerships, ensuring a deep understanding of their strategic priorities.
Areas of Expertise: Designing scalable, high-integrity data products that underpin strategic decision-making, gaining insight from complex data assets, translating AI innovation into usable, high-impact products
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Yasmin Crowther
Chief Insight Officer
Yasmin has three decades of experience working with world-leading businesses and brands on defining issues, such as climate change, GLP-1, political polarisation, human rights, and the impact of AI. Anglo-Iranian at core, Yasmin is interested in cross-cultures, geopolitics, hegemonic blocs, and stories that build bridges.
Areas of Expertise: The nexus of data, narrative, and delivery of actionable insights for organisations navigating uncertainty, and appraising where their story and stakeholders may go next.
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Eric Loewe
Chief Analyst & Vice President for Customer Support
Eric has spent more than a decade at Polecat, building high-performing global delivery teams and product solutions to help deliver best-in-class Responsible Business Intelligence for Polecat's enterprise customers. He has worked with some of the world's largest organisations, ranging from financial services, healthcare, energy, industrial groups, media and telecom, as well as the public sector.
Areas of Expertise: Progressive data-driven consultancies and startups, leveraging data to de-risk enterprise decisions.
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Caroline Skipsey
Vice President of Client Partnership & Strategic Advisory
Caroline has over 20 years of experience in implementing digital tools and platforms to drive excellence, risk, and stakeholder intelligence across heavily-regulated industries. Working with Polecat's global client base, Caroline acts as a strategic partner to corporate affairs and strategy teams who rely on Polecat's data and AI capabilities to generate board-ready insights quickly and efficiently.
Areas of Expertise: Implementing the use of public data and AI to horizon scan across complex political, economic, and regulatory headwinds.
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Jamal Morar
Customer Success Director
With several years of robust experience as an analyst, Jamal harnesses the power of data to drive tangible results and deeper customer relationships. As Customer Success Director, Jamal seamlessly bridges the intricate world of data with customer needs. His expertise lies not just in diving deep into data but in making it accessible, understandable, and actionable for clients.
Areas of Expertise: Forensic data analysis in areas of EDD, KYC, AML, and criminal investigations.
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Chris Lee
Chief Marketing Officer
Chris specialises in building AI driven, automated marketing engines for high growth organisations, with experience spanning brands from McDonald's to Deutsche Bank. He has led B2B sales and brand strategy for a SaaS advertising platform across EMEA, contributing £millions in annual revenue.
Chris is currently leading the martech and go to market strategy at Polecat, reshaping brand, technology stack and demand generation to deliver sustained growth.
Areas of Expertise: AI, communication and marketing trends, insight into action for marketing teams.
Meet our Experts
We're Proud to be
Polecats
In 2007, Polecat was founded with the vision of using the world's data as leading indicators for company performance. In other words, we've been around longer than the term "big data," which means Polecat has always been at the forefront of utilising social capital to drive innovation and uphold reputation.
After working with thousands of clients and analysing millions of data points, our core principle has always remained consistent: Provide objective intelligence so businesses can make informed decisions, rather than just being told what to do.