USE CASES
Peer Benchmarking
See how you compare
Competitor analysis
Gain a comprehensive view of how your organisation compares to key competitors. Polecat’s platform allows you to benchmark your performance across a range of metrics, from ESG practices to market sentiment, helping you identify strengths and areas where you can outperform the competition.
Industry trends
Stay informed on the latest trends affecting your industry. Our platform tracks emerging trends and topics, giving you the context you need to understand how these developments impact your organisation and its peers. Use this information to adjust your strategies and stay ahead of industry shifts.
Performance tracking
Monitor your progress over time with performance tracking that’s tailored to your needs. Whether it’s tracking your ESG impact, reputational health, or market share, Polecat provides the tools to measure your success and refine your strategies based on real-time data.
Answers tailored to you
"How do we rank against our top three competitors in ESG performance?"
"What are our competitors doing better in terms of public perception?"
"How is the competition responding to these trends?"
"What are my competitors struggling the most with at the moment, what are my gaps?"
"What are the emerging industry trends that could impact our market position?"
"Notify me of any new discussions about regulatory changes that could impact our business."
Compare your sentiment
See what's driving changes in brand and reputation sentiment over time, and benchmark against your peers. Drill down into themes and topics for even more insight.
Create competitor portfolios
Create a custom portfolio in seconds. Map the stakeholders driving the narrative and click straight through to every original article, post or filing.
Emerging trends radar
Surface the issues accelerating—and the ones losing steam—across your watchlist. Move from hindsight to foresight with real-time signals on conversation velocity, risk flags and white-space opportunities.
Industry benchmarking
Compare share of voice, sentiment drivers and topic exposure side-by-side to pinpoint strengths, vulnerabilities and the gaps that fuel growth.
Just ask
PolecatX is your own personal data analyst. Ask anything you want to know, and we will provide referenceable tailored insight to you and your business
Know your unknowns
Select from hundreds of pre-filtered topics and segments to gain insight into your business across new and emerging themes. Ask our AI to suggest more, or explain emerging risks and opportunities tailored to your business.