USE CASES
Corporate Communications
Enhance what matters
Audience insights
Understand your audience like never before. Polecat’s platform tracks and analyses conversations across social media, news, and other channels, giving you a clear picture of what matters most to your stakeholders. Use these insights to tailor your messaging, ensuring it resonates with the key groups that influence your brand’s perception.
Measure communication impact
Measure the effectiveness of your communications in real-time. Whether it’s a press release or a social media campaign, Polecat helps you track how your messages are received and perceived. Our platform allows you to see the immediate impact of your communications, helping you refine your approach and maximise your influence.
Crisis communication support
Be prepared to manage communications in a crisis. Polecat provides you with real-time monitoring tools that keep you informed of potential issues as they arise. Our platform helps you stay ahead of the narrative, ensuring you can deliver timely, accurate, and effective communications when it matters most.
Answers tailored to you
"What topics are currently trending among our stakeholders?"
"How did our latest press release affect public perception?"
"Notify me of any emerging issues that could impact our brand's reputation."
"What are the early signals of a potential crisis we should address?"
"How can we align our next campaign with the issues our audience cares about?"
"What was the reaction to our recent social media campaign?"
View your communication impact
See what's driving changes in brand and reputation sentiment over time, and benchmark against your peers. Drill down into themes and topics for even more insight.
Create custom portfolios in a click
Create a custom portfolio in seconds. Map the stakeholders driving the narrative and click straight through to every original article, post or filing.
Emerging trends radar
Surface the issues accelerating—and the ones losing steam—across your watchlist. Move from hindsight to foresight with real-time signals on conversation velocity, risk flags and white-space opportunities.
Peer and industry benchmarking
Compare share of voice, sentiment drivers and topic exposure side-by-side to pinpoint strengths, vulnerabilities and the gaps that fuel growth.
Just ask
PolecatX is your own personal data analyst. Ask anything you want to know, and we will provide referenceable tailored insight to you and your business
Know your unknowns
Select from hundreds of pre-filtered topics and segments to gain insight into your business across new and emerging themes. Ask our AI to suggest more, or explain emerging risks and opportunities tailored to your business.