USE CASES
Human Capital
Putting people at the heart of business
Enhance employer brand
Your reputation as an employer matters. With Polecat, you can gauge how potential candidates perceive your brand, track industry recruitment trends, and identify strengths and weaknesses in your employer brand. Our RBI Index allows you to monitor online discussions and sentiment, giving you the insights to refine your recruitment campaigns and enhance your brand’s appeal.
Drive D&I
Creating a diverse and inclusive workplace isn’t just the right thing to do—it’s a strategic advantage. Polecat’s platform helps you track and analyse D&I trends, benchmark your metrics against industry standards, and identify and address biases in your recruitment processes. With real-time data and sentiment analysis, you can ensure your D&I initiatives are making a meaningful impact.
Manage human capital risk
In a dynamic labour market, staying on top of workforce trends and potential risks is crucial. Polecat equips you with the tools to monitor discussions around unionisation, remote work, and employee well-being. By understanding these trends, you can proactively manage risks, protect your employees, and maintain business continuity, even in times of crisis.
Answers tailored to you
"What are the current trends in diversity-related lawsuits?"
"What are the main challenges in gender pay equity within our industry?"
"What are the industry benchmarks for diversity and inclusion practices?"
"How are employees reacting to our inclusion efforts on social media?"
"How does our gender diversity compare to our top competitors?"
"What is the sentiment around our recent diversity program?"
Track your employer sentiment
See what's driving changes in brand and reputation sentiment over time, and benchmark against your peers. Drill down into themes and topics for even more insight.
Create custom portfolios in a click
Create a custom portfolio in seconds. Map the stakeholders driving the narrative and click straight through to every original article, post or filing.
Emerging trends radar
Surface the issues accelerating—and the ones losing steam—across your watchlist. Move from hindsight to foresight with real-time signals on conversation velocity, risk flags and white-space opportunities.
Peer and industry benchmarking
Compare share of voice, sentiment drivers and topic exposure side-by-side to pinpoint strengths, vulnerabilities and the gaps that fuel growth.
Just ask
PolecatX is your own personal data analyst. Ask anything you want to know, and we will provide referenceable tailored insight to you and your business
Know your unknowns
Select from hundreds of pre-filtered topics and segments to gain insight into your business across new and emerging themes. Ask our AI to suggest more, or explain emerging risks and opportunities tailored to your business.