Manage what matters
Tailored to you
Forget sifting through endless data. With Polecat, you get dynamic tracking that keeps you updated on the topics, trends, and issues that actually impact your reputation. High-level alerts mean you’re always in the know when something needs your attention.
Understand the context
Not all mentions are created equal. Our AI-driven sentiment analysis goes beyond just “positive” or “negative” to give you the full context. This helps you prioritise what needs a response and tailor your communications to hit the right note with your stakeholders.
See the bigger picture
Our Reputation Driver Graph lets you visualise what’s driving public perception. Whether it’s ESG factors, financial performance, or societal issues, you’ll see exactly what’s influencing your reputation and where to focus your efforts.
View your brand's reputation
See what's driving changes in brand and reputation sentiment over time, and benchmark against your peers. Drill down into themes and topics for even more insight.
Answers tailored to you
"What are the latest trends affecting our brand’s reputation?"
"How does our brand’s reputation compare to our top competitors?"
"What is the sentiment around our recent corporate announcement?"
"How are stakeholders reacting to our brand on social media?"
"How is our recent campaign influencing public perception?"
"What are the industry benchmarks for managing reputational risks?"
Create custom portfolios in a click
Create a custom portfolio in seconds. Map the stakeholders driving the narrative and click straight through to every original article, post or filing.
Emerging trends radar
Surface the issues accelerating—and the ones losing steam—across your watchlist. Move from hindsight to foresight with real-time signals on conversation velocity, risk flags and white-space opportunities.
Just ask
PolecatX is your own personal data analyst. Ask anything you want to know, and we will provide referenceable tailored insight to you and your business
Peer and industry benchmarking
Compare share of voice, sentiment drivers and topic exposure side-by-side to pinpoint strengths, vulnerabilities and the gaps that fuel growth.
USE CASES
Reputation Management
Know your unknowns
Select from hundreds of pre-filtered topics and segments to gain insight into your business across new and emerging themes. Ask our AI to suggest more, or explain emerging risks and opportunities tailored to your business.