A World First, with Willis
Polecat and Willis Towers Watson have partnered to build the world's first Reputational Risk Quantification Model, transforming an intangible exposure into a measurable, insurable asset.
The next Polecat X Willis roundtable event will be held in Willis's head office, Lime Street, London.
Join Our Next Roundtable
Our next reputation risk roundtable event will focus on:
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The changing nature of reputation risk and its importance as a board level issue
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Why reputation risk can be difficult to assess and quantify
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A new Reputation Risk Quantification Model developed by Willis & Polecat, which is helping to overcome these challenges.
Quantify Novel Risks
Reputation has long been recognised as a company's most valuable, and most vulnerable, asset. Yet for decades, it's remained stubbornly unquantified, sitting as a contingent liability with no defensible dollar value.
That changes now.
Polecat's real-time intelligence platform, combined with Willis's actuarial expertise and insurance capabilities, delivers a first-of-its-kind solution: the ability to detect, quantify, and transfer reputational risk.
Discrace of a celebrity endorser is the first example of a preciously intangible risk that can now be quantified (and insured) using the new model. Adidas severed their partnership with Kanye West in 2022 after comments he made online, costing Adidas over $1Bn in sales. Credit: Getty images for Adidas.
Fulfil Fiduciary Imperative
Directors have a duty to anticipate foreseeable events that can erode enterprise value. Investors, regulators, and litigants increasingly expect a quantified approach to reputation.
With the Polecat × Willis model, governance, risk, and insurance teams can now:
Demonstrate oversight with auditable, data-backed risk assessments
Optimise capital allocation by replacing large provisions with predictable premiums
Respond faster with real-time monitoring of reputation-critical signals
Defend decisions with evidence that meets board and regulatory standards
David Bennett
Head of Reputational Risk Management, Willis (a WTW company)
Polecat’s data enables Willis to deliver a market first in the quantification of celebrity disgrace risk. Powered by rich, real-time Polecat data, the Willis Celebrity Disgrace Analytics Model gives our clients deep insight into the financial risk associated with a celebrity-backed product release
We're Proud to be
Polecats
In 2007, Polecat was founded with the vision of using the world's data as leading indicators for company performance. In other words, we've been around longer than the term "big data," which means Polecat has always been at the forefront of utilising social capital to drive innovation and uphold reputation.
After working with thousands of clients and analysing millions of data points, our core principle has always remained consistent: Provide objective intelligence so businesses can make informed decisions, rather than just being told what to do.