Locate yourself with business intelligence in context

Over 33% of large-sized businesses will employ decision intelligence in 2023. The businesses that do use business intelligence are five times more likely to reach decisions faster than those that do not.

It’s a lucrative market and, today, BI tools are as fundamental as Wi-Fi. Nevertheless, organisations use four or more different business intelligence tools on average to answer their strategic questions, For example: 

  • Market intelligence tells you about your sector;
  • Reputation intelligence helps you understand your perception;
  • Business intelligence analyses your data;
  • And ESG intelligence tells you about, well, ESG.

All of these components are essential, yet disparate, making business analysis much more costly and time consuming to complete. It’s like having all the pieces of a map, but not knowing how to put them together.

Context is what glues it all together and reveals the bigger picture. Gartner states that by 2025, context-driven analytics and AI models will replace 60% of existing models built on traditional data.

Polecat was built to provide this context and act as the GPS for business. It combines all the different components of business decision intelligence in one platform. By doing this, it can show you where you are, where you want to go, and how to get there.

Polecat’s unparalleled contextualisation maps out your landscape, where other competitors are, what trends are occurring, where there may be blockers, and much more, so you can quickly pinpoint the answers you need and plot out your business roadmap.

Locating yourself with business intelligence

Analysts are thrown a plethora of questions every day – big, small, simple, complex, thematic, specific – and they’re always changing. Their job is to find the answers to inform strategic decision-making. But this process isn’t always straightforward.

Some stakeholders understand exactly what they want to know, and so speed to insight is the biggest objective. Others think they know the question, but along the analysis journey they discover they really need to search for something else. Others simply don’t know where to begin.

Polecat helps streamline this process. The Polecat platform is built from the ground up to answer your business questions. Alongside our consultancy, we work to map the most efficient route to insight. Here’s how we do it:

Question the questions

Using the following interrogative process, we refine your questions, understand the context, and pinpoint the data you need to find the right answers:

  • Who? What industries or entities are we trying to isolate and look at?
  • What? What keywords and topics are we searching for?
  • Where? Where do you want to look; a specific region or global?
  • When? Is there a specific timeframe we should evaluate?
  • Why? Why are you trying to figure this out? What do you want to do with this data?

Doing this upfront allows us to cut down the scenic route and create a shortcut to your final destination.

Keep the destination in mind

Examples are the best landmarks in analysis. If we know what the destination looks like, we can find the most direct route right away.

Throughout our process, we always present examples back to check if our results are aligned to what you were looking for. Or, if customers can provide us examples in the beginning, we can study the language markers that characterise them. Having this means we can often use or revise existing topics to produce insights more quickly.

Made with context

Context is so important. Say you search for heart to understand what’s being said around heart disease. This will return results about the organ and heart foundations, yes, but it may also show results for the band, the UK radio station, or the character trait.

In these scenarios, less is always more. We want to filter out the inaccuracies and irrelevancies to get to the heart of the question.

Our experts have already refined pre-curated datasets – we’ve done the Boolean searches, filtered keywords, and put in exclusions – so you can bypass the mountains of time and effort it normally takes to find the right context.

Learn more about our Taxonomies

Navigate with expertise

There are many tools built into our platform to help you navigate quickly and effectively:

  • Real-time querying means you’re not wasting time waiting for results.
  • Stakeholder and competitor insights give you an understanding of the landscape around you.
  • You can update keywords, topics and taxonomies anytime, multiple times a day.
  • Live updates show you when and where risks, market congestion, or new trends arise.
  • You can set a destination against which to benchmark yourself

But even with the best map at your disposal, you still need a driver to get to your destination. Our best practice methodologies take you from A to B as quickly and smoothly as possible.

Understanding where you are as a company shouldn’t require hopping between four different tools. If you’d like to explore how Polecat delivers intelligence in context, all from one platform, download our brochure explaining how Polecat explores and manages data.

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