Resources

Explore whitepapers, articles and blog updates to keep in touch with industry issues and insights - benefit from expertise provided by Polecat intelligence
Polecat for Marketing, PR and Communications

Polecat for Marketing, PR and Communications

Polecat’s responsible business intelligence platform offers unparalleled speed and access to reputational insight. Contextualising data from across the internet and social media, you can expertly analyse the performance metrics that matter to your stakeholders and create communication strategies that build competitive advantage.
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Polecat for ESG Monitoring

Polecat for ESG Monitoring

Polecat’s responsible business intelligence™ platform offers unparalleled speed and access to ESG insight. Contextualising data from across the internet and social media, you can expertly analyse the ESG metrics that matter to your stakeholders and create ESG strategies that build competitive advantage.
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Polecat for Corporate Enterprise

Polecat for Corporate Enterprise

Build a more resilient business with intelligence in context.

Today, customers, employees and investors are more driven to engage with purpose-driven companies that are taking action to overcome economic, social and environmental challenges. Polecat’s responsible business intelligence platform offers unparalleled access to reputational ESG insight. Contextualising data from across the internet and social media, we enable global companies to expertly manage reputational risk and create ESG strategies that build competitive advantage.
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COP26 Insights: Ahead of the summit

COP26 Insights: Ahead of the summit

Download Polecat's COP26 insights published ahead of the summit

Between 1st and 12th of November 2021, thousands of the public and delegates from global businesses and international organizations will descend on Glasgow and join online one of the most significant climate summits, COP26. The key goal of the summit is to slow down climate change and this report examines the topics, themes and stakeholders that drove impact ahead of the summit. A subsequent report will be published post the 12th November to analyse the full summit. Sign up to access further COP26 intelligence.
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RepVault 2 Week Trial

RepVault 2 Week Trial

Access real-time issues intelligence today

Right now, more than ever, companies are being judged for how they respond to some of the world’s most pressing issues, from COVID-19 to climate, diversity and waste plastics, to name a few. Leading companies are being assessed for resilience and for the moral and social commitment to doing what’s right. In 3 steps today - and complimentary for 2 weeks - we can give you access to real time intelligence on key issues of your choice for your business and reputation. Looking across mainstream and social media, we deliver insight to the role of peer companies, competitors, regulators, investors, NGOs, grassroots organisations, consumer bodies…
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SDG Study 2020 - The New Risks are Human

SDG Study 2020 - The New Risks are Human

Download our new report which navigates three years (2016-19) of public discourse about the UN SDGs, the significance for Global Corporations and priorities for actions

Download our new SDG Report, produced in collaboration with advocacy and communications consultancy, Leidar, and launched at January’s World Economic Forum in Davos. For the first time, our SDG study looks at the evolution of SDG discourse over recent years to appraise the impact of different stakeholder groups, sectors and markets. The results reveal a tipping point at the end of the last decade as concerns about climate action and life on land escalate to new heights and the need for partnership, effective global governance and systemic solutions comes to the fore. With heightened concerns about inequality, employment and economic growth…
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Broadcast Media Infographic

Broadcast Media Infographic

Broadcast media is as relevant and important to monitor as online and social media data. Take a look at our infographic to understand why its an important data type to consider when assessing your brand or organisation's reputation.

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Data Dive: Activism in 2018

Data Dive: Activism in 2018

Take a look at Polecat's video on which major corporate topics were being driven by Activism in 2018. What was the response some of the most visible global CEOs were making to position their organisations against these topics.

Who were the NGO players driving Social Activism and the emerging issues in 2018? What we're key investor concerns across sectors? Which CEOs were using their voice to enhance the reputation of their organisations around these issues?
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How we measure Reputation and Risk - Impact

How we measure Reputation and Risk - Impact

Infographic Video

What IMPACT do the key issues your business face have on it's reputation? Impact is Polecat's primary metric in the measurement of corporate reputation and reputation risk. View our video to get an insight into how this works for you.
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Mapping the Influence of Reputation across the Organisation

Mapping the Influence of Reputation across the Organisation

A Polecat Report

In early 2019, Polecat interviewed global reputation professionals to gain a better understanding of how they are applying their efforts to get ahead and tackle the obstacles they face when managing corporate reputation. Read our in-depth report on just what challenges these professionals are facing and what they think are the most important initiatives that can help them to achieve Reputation Management success.
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The Value of Leadership

The Value of Leadership

Tracking CEO Performance in today's Reputation Economy

The current system for executive pay is largely tied to corporate financial metrics based on incentives, shareholder linked returns and board discretion.This outmoded industry measure of pay-to-performance is a reflection of a C-suite culture of reward, that now fuels social debate around overcompensation and fairness of pay. Remuneration, however, is not an indicator of corporate performance. In this report, we examine alternative indicators of performance and a more holistic understanding of what underscores the true value of leadership based on the reputation impact CEOs deliver on behalf of their respective companies.
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Data Dive: Global Discourse on Plastic Waste – Infographic Video

Data Dive: Global Discourse on Plastic Waste – Infographic Video

The plastic waste crisis now touches every corner of the planet. It has inspired a global response from civil society, business and governments. This two-minute infographic video highlights some of the key issues and stakeholders shaping the conversation around plastic waste as well as the corporate response.
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Black Friday Sales

Black Friday Sales

Tumultuous period for UK retail

An analysis of retailers winning the conversation for Black Friday Sales and the lead up to Christmas. Analyst reports indicate that the retail sector continues to be impacted by poor performance in the last 6 months due to several factors that include economic uncertainty around Brexit, high-street performance and the consumer shift to online shopping.
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Plastic World

Plastic World

How corporates and society can come together to tackle a six billion tonne problem

The global plastics crisis and the environmental damage it has caused has forced us to take a global perspective. Of the 6.3 billion tonnes of plastic waste generated in the last century, 79% of it currently resides in landfill or in the natural environment. When companies leverage their resources and global market positions to tackle the defining challenges of our society they gain reputational capital that strengthens their market position and ensures their future survival and relevance. But these benefits cannot be realised through hollow gestures.
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Reputation: slow to build, quick to lose

Our FS team are used to working with data. But when Polecat asked cxpartners to help them better understand the unmet reputation management needs of their current and future customers, the nature of that data became even more fluid transient and multi-source than usual. Polecat wanted help developing a customer-centred product roadmap that could be prioritised according to customer demand, business value and technical feasibility. Their clients are largely focused on managing the opinions of influencers – such as investors and the City – who's views can impact the immediate and long-term reputation, and therefore value of a company.
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Reputation Professionals

Who are they and What do they want?

To better understand our customers, we recently interviewed fifteen corporate-reputation professionals about who they are, what they do, and the tools they use. This report summarises what we discovered.
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The Good, the Bad and the Truth

The Good, the Bad and the Truth

4 Steps to better reputation management through technology.

Society’s expectations of your business are changing… fast. Recent events have signalled the beginnings of a monumental shift in the way some businesses see their position in society, with an increasing number of CEOs being drawn into socially and politically contentious public debates. A society that embraces the moral imperative of social progress is hungry for evidence that commercial organisations are prepared to act on issues with wider scope than their own business interests. People before profits. The necessity for businesses to engage in ever more wide-ranging issues is growing, but involvement in these antagonistic issues can be…
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