Resources

Explore whitepapers, articles and blog updates to keep in touch with industry issues and insights - benefit from expertise provided by Polecat intelligence
Plastic World

Plastic World

How corporates and society can come together to tackle a six billion tonne problem

The global plastics crisis and the environmental damage it has caused has forced us to take a global perspective. Of the 6.3 billion tonnes of plastic waste generated in the last century, 79% of it currently resides in landfill or in the natural environment. When companies leverage their resources and global market positions to tackle the defining challenges of our society they gain reputational capital that strengthens their market position and ensures their future survival and relevance. But these benefits cannot be realised through hollow gestures.
Find out more

Reputation: slow to build, quick to lose

Our FS team are used to working with data. But when Polecat asked cxpartners to help them better understand the unmet reputation management needs of their current and future customers, the nature of that data became even more fluid transient and multi-source than usual. Polecat wanted help developing a customer-centred product roadmap that could be prioritised according to customer demand, business value and technical feasibility. Their clients are largely focused on managing the opinions of influencers – such as investors and the City – who's views can impact the immediate and long-term reputation, and therefore value of a company.
Find out moreCX Partners

Reputation Professionals

Who are they and What do they want?

To better understand our customers, we recently interviewed fifteen corporate-reputation professionals about who they are, what they do, and the tools they use. This report summarises what we discovered.
Download
The Good, the Bad and the Truth

The Good, the Bad and the Truth

4 Steps to better reputation management through technology.

Society’s expectations of your business are changing… fast. Recent events have signalled the beginnings of a monumental shift in the way some businesses see their position in society, with an increasing number of CEOs being drawn into socially and politically contentious public debates. A society that embraces the moral imperative of social progress is hungry for evidence that commercial organisations are prepared to act on issues with wider scope than their own business interests. People before profits. The necessity for businesses to engage in ever more wide-ranging issues is growing, but involvement in these antagonistic issues can be…
Find out more