Resources

Explore whitepapers, articles and blog updates to keep in touch with industry issues and insights - benefit from expertise provided by Polecat intelligence
Covid-19: Business Critical Intelligence Wherever You Work

Covid-19: Business Critical Intelligence Wherever You Work

At Polecat, we have mobilised to provide our customers with specific coporate insights and analysis on the reputation and risk impact the Coronavirus is having on their businesses and industries. Our aim is, and always has been, to help businesses navigate through uncertain times and strategise for what lies ahead then we are here to help. Polecat is able to track, analyze and report on a wide range of corporate issues surrounding this pandemic - and how they are impacting your business and industry.
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SDG Study 2020 - The New Risks are Human

SDG Study 2020 - The New Risks are Human

Download our new report which navigates three years (2016-19) of public discourse about the UN SDGs, the significance for Global Corporations and priorities for actions

Download our new SDG Report, produced in collaboration with advocacy and communications consultancy, Leidar, and launched at January’s World Economic Forum in Davos. For the first time, our SDG study looks at the evolution of SDG discourse over recent years to appraise the impact of different stakeholder groups, sectors and markets. The results reveal a tipping point at the end of the last decade as concerns about climate action and life on land escalate to new heights and the need for partnership, effective global governance and systemic solutions comes to the fore. With heightened concerns about inequality, employment and economic growth…
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Broadcast Media Infographic

Broadcast Media Infographic

Broadcast media is as relevant and important to monitor as online and social media data. Take a look at our infographic to understand why its an important data type to consider when assessing your brand or organisation's reputation.

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Data Dive: Activism in 2018

Data Dive: Activism in 2018

Take a look at Polecat's video on which major corporate topics were being driven by Activism in 2018. What was the response some of the most visible global CEOs were making to position their organisations against these topics.

Who were the NGO players driving Social Activism and the emerging issues in 2018? What we're key investor concerns across sectors? Which CEOs were using their voice to enhance the reputation of their organisations around these issues?
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How we measure Reputation and Risk - Impact

How we measure Reputation and Risk - Impact

Infographic Video

What IMPACT do the key issues your business face have on it's reputation? Impact is Polecat's primary metric in the measurement of corporate reputation and reputation risk. View our video to get an insight into how this works for you.
What is Impact?
Mapping the Influence of Reputation across the Organisation

Mapping the Influence of Reputation across the Organisation

A Polecat Report

In early 2019, Polecat interviewed global reputation professionals to gain a better understanding of how they are applying their efforts to get ahead and tackle the obstacles they face when managing corporate reputation. Read our in-depth report on just what challenges these professionals are facing and what they think are the most important initiatives that can help them to achieve Reputation Management success.
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The Value of Leadership

The Value of Leadership

Tracking CEO Performance in today's Reputation Economy

The current system for executive pay is largely tied to corporate financial metrics based on incentives, shareholder linked returns and board discretion.This outmoded industry measure of pay-to-performance is a reflection of a C-suite culture of reward, that now fuels social debate around overcompensation and fairness of pay. Remuneration, however, is not an indicator of corporate performance. In this report, we examine alternative indicators of performance and a more holistic understanding of what underscores the true value of leadership based on the reputation impact CEOs deliver on behalf of their respective companies.
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Data Dive: Global Discourse on Plastic Waste – Infographic Video

Data Dive: Global Discourse on Plastic Waste – Infographic Video

The plastic waste crisis now touches every corner of the planet. It has inspired a global response from civil society, business and governments. This two-minute infographic video highlights some of the key issues and stakeholders shaping the conversation around plastic waste as well as the corporate response.
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Black Friday Sales

Black Friday Sales

Tumultuous period for UK retail

An analysis of retailers winning the conversation for Black Friday Sales and the lead up to Christmas. Analyst reports indicate that the retail sector continues to be impacted by poor performance in the last 6 months due to several factors that include economic uncertainty around Brexit, high-street performance and the consumer shift to online shopping.
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Plastic World

Plastic World

How corporates and society can come together to tackle a six billion tonne problem

The global plastics crisis and the environmental damage it has caused has forced us to take a global perspective. Of the 6.3 billion tonnes of plastic waste generated in the last century, 79% of it currently resides in landfill or in the natural environment. When companies leverage their resources and global market positions to tackle the defining challenges of our society they gain reputational capital that strengthens their market position and ensures their future survival and relevance. But these benefits cannot be realised through hollow gestures.
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Reputation: slow to build, quick to lose

Our FS team are used to working with data. But when Polecat asked cxpartners to help them better understand the unmet reputation management needs of their current and future customers, the nature of that data became even more fluid transient and multi-source than usual. Polecat wanted help developing a customer-centred product roadmap that could be prioritised according to customer demand, business value and technical feasibility. Their clients are largely focused on managing the opinions of influencers – such as investors and the City – who's views can impact the immediate and long-term reputation, and therefore value of a company.
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Reputation Professionals

Who are they and What do they want?

To better understand our customers, we recently interviewed fifteen corporate-reputation professionals about who they are, what they do, and the tools they use. This report summarises what we discovered.
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The Good, the Bad and the Truth

The Good, the Bad and the Truth

4 Steps to better reputation management through technology.

Society’s expectations of your business are changing… fast. Recent events have signalled the beginnings of a monumental shift in the way some businesses see their position in society, with an increasing number of CEOs being drawn into socially and politically contentious public debates. A society that embraces the moral imperative of social progress is hungry for evidence that commercial organisations are prepared to act on issues with wider scope than their own business interests. People before profits. The necessity for businesses to engage in ever more wide-ranging issues is growing, but involvement in these antagonistic issues can be…
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