Resources

Explore whitepapers, articles and blog updates to keep in touch with industry issues and insights - benefit from expertise provided by Polecat intelligence
Mapping the Influence of Reputation across the Organisation

Mapping the Influence of Reputation across the Organisation

A Polecat Report

In early 2019, Polecat interviewed global reputation professionals to gain a better understanding of how they are applying their efforts to get ahead and tackle the obstacles they face when managing corporate reputation. Read our in-depth report on just what challenges these professionals are facing and what they think are the most important initiatives that can help them to achieve Reputation Management success.
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The Value of Leadership

The Value of Leadership

Tracking CEO Performance in today's Reputation Economy

The current system for executive pay is largely tied to corporate financial metrics based on incentives, shareholder linked returns and board discretion.This outmoded industry measure of pay-to-performance is a reflection of a C-suite culture of reward, that now fuels social debate around overcompensation and fairness of pay. Remuneration, however, is not an indicator of corporate performance. In this report, we examine alternative indicators of performance and a more holistic understanding of what underscores the true value of leadership based on the reputation impact CEOs deliver on behalf of their respective companies.
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Data Dive: Global Discourse on Plastic Waste – Infographic Video

Data Dive: Global Discourse on Plastic Waste – Infographic Video

The plastic waste crisis now touches every corner of the planet. It has inspired a global response from civil society, business and governments. This two-minute infographic video highlights some of the key issues and stakeholders shaping the conversation around plastic waste as well as the corporate response.
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The Future of Insight

The Future of Insight

Reports to Drive Reputation Performance in 2019

Today’s decision-makers are exposed to an overwhelming volume of information from multiple sources.. Read our new blog post on how actionable intelligence is needed now more than ever to help understand reputational risks, opportunities and emerging corporate trends, in support of effective strategic planning. Polecat reports draw on advanced analytics to deliver insights that are essential for corporate leadership to confidently plan and take action when their organisation’s reputation requires it.
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Black Friday Sales

Black Friday Sales

Tumultuous period for UK retail

An analysis of retailers winning the conversation for Black Friday Sales and the lead up to Christmas. Analyst reports indicate that the retail sector continues to be impacted by poor performance in the last 6 months due to several factors that include economic uncertainty around Brexit, high-street performance and the consumer shift to online shopping.
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Plastic World

Plastic World

How corporates and society can come together to tackle a six billion tonne problem

The global plastics crisis and the environmental damage it has caused has forced us to take a global perspective. Of the 6.3 billion tonnes of plastic waste generated in the last century, 79% of it currently resides in landfill or in the natural environment. When companies leverage their resources and global market positions to tackle the defining challenges of our society they gain reputational capital that strengthens their market position and ensures their future survival and relevance. But these benefits cannot be realised through hollow gestures.
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Reputation: slow to build, quick to lose

Our FS team are used to working with data. But when Polecat asked cxpartners to help them better understand the unmet reputation management needs of their current and future customers, the nature of that data became even more fluid transient and multi-source than usual. Polecat wanted help developing a customer-centred product roadmap that could be prioritised according to customer demand, business value and technical feasibility. Their clients are largely focused on managing the opinions of influencers – such as investors and the City – who's views can impact the immediate and long-term reputation, and therefore value of a company.
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Reputation Professionals

Who are they and What do they want?

To better understand our customers, we recently interviewed fifteen corporate-reputation professionals about who they are, what they do, and the tools they use. This report summarises what we discovered.
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The Good, the Bad and the Truth

The Good, the Bad and the Truth

4 Steps to better reputation management through technology.

Society’s expectations of your business are changing… fast. Recent events have signalled the beginnings of a monumental shift in the way some businesses see their position in society, with an increasing number of CEOs being drawn into socially and politically contentious public debates. A society that embraces the moral imperative of social progress is hungry for evidence that commercial organisations are prepared to act on issues with wider scope than their own business interests. People before profits. The necessity for businesses to engage in ever more wide-ranging issues is growing, but involvement in these antagonistic issues can be…
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